Our Senior Leadership


Mr CHNG Yi Ta

Chief Executive Officer, Business Community Development


Mr Chng Yi Ta is the CEO of Business Community Development. He oversees and drives Ascendas-Singbridge’s business to consumer marketing strategies such as bringing vibrancy to our space, with flexible workplaces and digital technology.

With a passion for innovation, Mr Chng started his own firm, Unfetter Pte Ltd and was previously Asia CEO of ?What If! consulting on innovation strategy and organisational capability to leaders of many Asia's fast growing companies. He also lectures on Innovation and Leadership in Asia, and sits on several regional think tanks.

Prior to innovation consulting, Mr Chng made significant contributions during his more than 20 years of marketing and general management experience in Fast-moving Consumer Goods. At Johnson & Johnson, he contributed to its rapid expansion across China, India, Africa, the Middle East and South America as Global Vice-President for the Emerging Markets Business Unit. He turned Procter & Gamble’s fledgling China hair-care sector into a highly profitable business, and took the company's laundry business in Japan to profitability after 20 consecutive years of losses.

For 25 years, Mr Chng has lived and worked in China, Hong Kong, Japan, London, France, Singapore and Thailand. Mr Chng holds a Bachelor's Degree in Economics and Philosophy from the National University of Singapore.